About the Article

A ‘Big 5’ media organization that had ventured into the streaming space was focused on showcasing premier content, including originals while driving efforts to ramp up their subscriber base.

With the current year witnessing the rise in the number and adoption of OTT services, the streaming major has been strengthening efforts on reducing customer churn by providing supreme quality of viewing experience. The organization has always stayed relevant by embracing innovative technologies to meet the user's expectation of personalized and seamless media experience.

This article examines the transformative journey of one of the 'Big 5' OTT services in the US and the technology elements that help them stay competitive.

Read the article to learn more.