In this article, Filiz Bahmanpour explains why the winners in media won’t be the teams that simply automate, but those that build agentic operations—where people and intelligent systems work together to translate intent into execution. Moving beyond static workflows, she outlines how to connect data, harmonize metrics across linear, digital, CTV, and social, and use accelerators to make AI-ready operations real.

Download the article to learn:

• How to unify campaign data and naming so insights travel cleanly across channels

• What “readiness before standards” looks like (and why AdCP is necessary—but not sufficient)

• How to deploy accelerators for setup, pacing, and reconciliation without ripping and replacing

• The governance essentials: auditability, ownership, and trustworthy data lineage

• The five actions AdOps leaders can take now to move from automation to adaptation

• How to redesign roles so human expertise guides machine precision (not the other way around)

Don’t wait for standards to catch up. Learn how to build an adaptive AdOps foundation now—so your teams can move faster, see farther, and turn complexity into measurable outcomes.

Get the full article now.